The Korean Company, LG
Electronics, has launched its newest flagship device on May 27, 2014, called
the LG G3, to challenge Samsung and Apple’s latest devices. The successor to
the LG G2 is packed with many new improvements and added features like a
beautiful Quad HD screen, a spectacular camera, and a stunning phone design.
That
is not to mention the other design change that fixes the problems of the past
device, such as the addition of a micro SD slot and detachable battery. LG
Electronic always finishes in third place, but surely, this smartphone contains
all the elements to be claimed the smartphone of the year.
The overall design of the LG G3 is top notch, but could
be improved compared to most of the smartphones on the market today. It includes
an all-plastic back plate that impersonates a brushed aluminum design, which
reduces the premium feel matched to an all-aluminum IPhone 6. The LG G3 is
different from most smartphones because its buttons are located on the rear of
the phone, below the 13-megapixel camera. Although it takes a while to get used
to the buttons, they are intelligently placed where the fingers tend to stay on
the phone. The best design feature of this phone would be the extremely thin
bezels, which gives more room for the crisp and clear screen. Not forgetting to
mention, the LG G3 has a removable back plate and an expandable memory up to
128 gigabytes of storage.
LG has tweaked and improved a number of key features on
the LG G3, but none of the feature stands out more than the Quad HD screen. It
is the first global smartphone to include a QHD screen in a portable device.
Other companies like Samsung offer 440ppi (pixels per inch) of sharpness,
whereas the G3 has 538ppi, which is equivalent to high-end glossy art books.
Dr. Ram Chan Woo, head of smartphone planning for LG, stated, “That the idea
was you need pixels to fill in the space between lines, to make something that
sorts out the dead space” (Beavis, "LG G3 review"). The Quad HD
screen display life-like colors that just pop out of the screen. The screen is vivid
for browsing the internet. Zooming into words is clear and cannot see a single
pixel. Looking at pictures is just as vibrant as if you are looking through a
pane of glass. Watching high-end video at 4k is overwhelming and is just as
sharp as other phones and it cannot be mimicked anywhere else. It feels like
the QHD screen is great to look at because LG knows how to make an amazing
display, rather that offering a next level of sharpness that blows everyone
away.
One of the most frustrating features of the LG G2 was the
slow graphic interface. It was difficult to navigate and cluttered to the point
that there was an endless amount of scrolling down through junk mail to see a text
message. The interface on the LG G3 has been redesigned and can easily
distinguish the differences made to the new interface. LG Electronics has learned
from their competitors and decided to take a few tips from them. LG went for a
minimalistic look by changing the icons to flat tiles and using a mute color
pallet of their own. It is faster to use and adds many fun transitions to fully
customize the device. The height of the keyboard can be customized accordingly
for the consumers that have large hands. For those that are actively fit, it
contains a pedometer to count your steps and calculates the calories lost. This
software can be beneficial to lose a few pounds.
The battery of the phone is one of the areas that took a
step down because it does not last longer than other phones on the market. The
average time use on the LG G3 is about 20 hours of use including watching
movies and making phone calls. The Samsung Galaxy Note 4, on the other hand,
lasts about 30 hours on a single charge and that should be the average time a
phone should last. Plan to purchase an extra battery or a travel charger to use
on the road or trip. The reason the 3000mAh (Mille-Amps per Hour) battery is
not as powerful is because of the QHD screen which is a power hog. LG
Electronics should consider improving the battery or find a solution to lower
the power consumption of the screen.
The 13-megapixel camera is one of the most brilliant
cameras seen on a cellphone since the creation of the television. It records
and snaps pictures in 4k, which is the best quality, so far, in the photography
world. The camera just absorbs the colors and replicates them in fine detail
with little to no blemishes. It also includes a wide-angle “selfie” camera for
those days when you get your outfit right. It handles pictures in low light
situations with ease and does not create static pictures. The LG G3 combines
science fiction with reality to make the infrared laser for faster focusing on
whatever you are taking a picture of. The infrared laser makes this the fastest
auto focusing camera in the world. To top it all off, the dual tone flash is
good to improve the skin tone in dark conditions.
The LG G3 offers the whole package in an affordable price
and tops most of the competition out there. The LG G3 seems to have all the
elements to put the competition to sleep. Just like its predecessor, it will be sure to
win the heart of many consumers that want power and precision out of a phone. The
LG G3 is very impressive and does not joke around with its hardware. I would
recommend this phone to those that want an overall breathtaking screen and
professional camera.
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